Conversion Rate Optimization (CRO)

Conversion optimization or conversion rate optimization (CRO) is a process that is used to increase the percentage of your website’s visitors to convert them into customers.

CRO is the process of optimizing sponsored search ads, landing pages, and general website design to increase the conversion rate. CRO is rapidly gaining popularity because it is a great way to increase profits from sales of products or services, without increasing advertising spending.

conversion rate optimization

What exactly is a conversion?

A conversion is a specific action that your website’s visitor must take on your web page, for example:


Click on a CTA or link


File downloading

Referring to a friend

Reaching of a specific page

increase conversion rate optimization

What is the conversion optimization?

Optimizing the conversion rate allows you to generate more and more leads from a targeted audience. By optimizing your conversions, it will be easier, for your customers, to request a quote.

Conversion optimization means that they click on a call to action. For example, the “Buy now” button on a web page is conversion optimization. Through this process, you won’t have to spend any more money to get more traffic to your web page, but you can take advantage of what you already have.


Before proceeding with a brand reputation activity it is important to understand the process of an effective communication campaign. As a freelance marketing group specialized in the development of social, sustainable, ethical and innovative international brands, we want to build a positive human relationship with those who decide to use our services and rely on us.


Through the analysis tools, we will monitor your targeted audience in order to work on optimizing the conversion rate.


We will create and develop a strategy that consists of generating a sales channel to optimize conversions. We will work with you to maximize your conversion results.


We will analyze the traffic to your website and make improvements to increase the conversion rate.


We continuously analyze data and we refine the conversions through the A / B tests.

How we will help you:

We will work with you to understand and develop your business’ goals so we can determine which is the best strategy for optimizing conversion rates. To optimize conversion rates, we use A / B tests based on User Experience (UX) data; the results will allow us to grow your “contacts” database, which will generate more revenue.

We analyze these results to determine how our strategy worked for your business. Once we have reached the optimal result, we implement it on your website. If there are not any significant variations, we will work on another strategy to improve the initial one.

conversion rate optimization support

CRO prices: how we calculate your CRO estimate

The CRO estimate is based on the number of pages you chose and on the required tests. Depending on the size and nature of the project, we will develop a personalized proposal to meet your needs.

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