Influencer Marketing

Today, creating long and trusted relationships is now the priority of each and every business. You can do so through influencer marketing?

Influencers are, in fact, perceived as a benchmark by the public who trusts them. They listen to their advice and follows the brands that are being promoted. What distinguishes influencer marketing from any other form of corporate communication is humanity and closeness to the public: people speaking to other people, not companies or brands talking to people.

These users can help you spread your message.





HOW IT WORKS

Every day, it’s our influencer marketing philosophy that moves us to make our customers happy because they’ve chosen the transparency of our working method and the quality of the influencers with whom we have decided to collaborate.


IDENTIFYING AND SETTING UP THE GOALS

We will work with you to understand your business’ goals and target audience.

TARGETED MARKET DETAILED ANALYSIS

We carefully analyze the current reference market and identify the ideal target to develop relationships with.

SEARCH FOR THE RIGHT INFLUENCER

We research for the appropriate influencer that can best represent your business’ brand.

WORKING TOGETHER TO CREATE AN IMPACT

Once we have chosen the right influencer, we share your business’s goals to have them realized and convert into sales.



INFLUENCER MARKETING: A POWERFUL TOOL






Good Influence Marketing

Using influencer marketing to drive people to compulsive consumerism is not what Move the Elephant is about. Our mission is to stimulate people’s attention to important issues such as ethics, sustainability, medical research or culture. We strive to do this through good influence marketing.

We want to stimulate the curiosity of people with the help of attractive influencers who are capable of reaching their public and, mostly, competent in their field of reference.


Who are influencers?

Influencers are people that can promote your business, your products or services, through various media channels such as Instagram and YouTube. Influencer marketing is not limited to specifically linking a famous celebrity to a brand.

Influencers must be trusted figures within a niche community and must maintain a loyal following. Fundamentally, they must have the knowledge or experience of what they are advertising.

We consider every influencer a pillar of the message and philosophy that your business wants to convey to people.




Influencer Marketing: it’s the magic solution for building confidence

There is no magic in what we do: we work hard because we know that the only way to achieve our goals and those of our customers, is to offer both high quality and honesty. That’s our “magic solution” to realize the dreams of those who truly believe.


What Influencer Marketing is NOT…

Influencer marketing is not about finding someone with a big audience and offering them money, so they can say good things about your brand. 

“Influencers” are people who have spent a lot of time building their own brand and cultivating their own public. They are protective of their reputation and of the people who trust them. They are people who have the patience and concentration to achieve success in the social media field and have created a natural followers network.

Move the Elephant carefully chooses the influencers with whom wishes to collaborate and most suits your business.

How not to do influencer marketing:

  • By generalizing your approach, researching and using different types of influencers. A generic plan won’t definitely adapt to all the influencers: you want to reach their audience and must be careful to tailor your strategy to any specific influencer;
  • Dwelling solely on the influencer’s popularity. It is fundamental for the success of the influencer marketing that you keep in mind that our goal is to get a specific action from your customers.





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