Local Business Marketing is an essential aspect for an effective and complete web marketing strategy. A traditional approach to SEO will not be enough either if you own a company with multiple locations or if your business is located in one single place looking for customers close to it: you need to develop a marketing strategy for a targeted local audience. Local marketing services allow companies to improve their brand, to engage positively with their community, to improve customer loyalty and ensure higher conversion rates.
Before proceeding with a Local Web Marketing & Local SEO activity, it is important to understand the process of an effective communication campaign. As a freelance marketing group specializing in the development of social, sustainable, ethical and innovative international brands, we want to build a positive human relationship with those who decide to use our services and rely on us.
The experts at Move the Elephant will analyze your website and send you a detailed plan to ensure that your website clearly communicates the keywords to search engines. Our goal is to increase the number of local visitors and convert them into sales and leads for your business.
We analyze the local market to find the most appropriate keywords for your business in order to optimize your portal by following the criteria of density. The density indicates the frequency in which a search term appears in a text related to the total number of words contained.
Optimization refers to the strategies that can be adopted directly inside or outside your website, in order to create a growth impact within the search results. These techniques constantly change, and they must be known and analyzed every single day.
We routinely analyze our research and data. We verify our results with our clients by sending them detailed reports. We optimize the results to ensure the success in the best and shortest time possible.
Implementing a Local SEO strategy is one of the first steps to take when you want your business to emerge on the internet in your geographic area.
Our goal is to make sure that your website is properly and completely indexed by the main search engines that determine your website’s rankings. This process involves editing the robots.txt file and both creating and sending an XML sitemap on platforms similar to the Google Search Console.
We’ll optimize your local business pages with images, videos, descriptions and other related factors that can help you achieve better results and attract targeted people to your business.
Move the Elephant helps customers conversion by taking advantage of numerous online business directories like Yelp! and TripAdvisor, to significantly improve a company’s local online presence. Our goal is to make your business more visible, accessible, and economically stable.
Local Pay per Click is the fastest way to attract potential customers ready to buy a product or service at your local business and convert them into recurring customers.
Local PPC ads are only shown to people who are searching within a very small geographical area, mostly within 50 miles from where a particular activity is located.
These ads allow you to capitalize on locally targeted traffic on your website, which allows you to connect with consumers who are looking to make immediate purchases. It is a very effective and convenient strategy.
Your customers use social media so your business must be on these platforms and be ready to interact with them, so as to influence their decisions during the purchase phase. Social media marketing is the engine that drives your brand to the right audience.
We help you create a social media page, across several social media platforms and develop a plan that will improve your relationship with customers. The following are some of the social media platforms we work on: