SEO is short for “search engine optimization”. It is the process that affects the visibility of a website or web page in the non-paid search engine results. These are often called “natural” or “organic” results. The purpose of the SEO is to position a specific keyword on the first pages of the search results (also known as SERP, Search Engine Results Page).

The more keywords that are positioned means that more visitors will reach the site, page or article. SEO can be directed to different types of research, including image search, local search, video search on YouTube, academic research, news searches in Google News or even the research of products on Amazon or eBay.




The experts at Move the Elephant will help you improve the positioning of the search keywords while simultaneously increasing the number of viewers interested in your services or products. Google uses certain parameters that, up until now, you would never have considered. They are:

Real Intent

What is the real intent of a user? Google wants to respond to users’ different intentions while searching the web for something specific. Analyzing the search suggestions, we see that people make very specific requests to the search engine. How can you work on the site to try to benefit users?

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How the real SEO works

This parameter is complicated because it is based on concepts that are not only different for each company or organization, but which change every month and must be studied constantly for a correct approach.

There are many different techniques, used by many other SEO freelancers that will get to the top 50 positions: frequency of keywords, the race to have more backlinks, the optimization. To get to the top there are other more complex rules.

User Experience

Previously, it was much easier to do SEO for an agency or webmaster. Completing an SEO was as simple as filling a website with keywords. Now, Google (and other search engines) considers hundreds of factors to determine which pages should rank in the first positions of the SERP.

User Experience has been included among the best SEO practices. For example, how easy is it to browse your site? Do you have quality content that entices visitors to stay within it? Is it safe, fast and optimized for mobile devices?

SEO is aimed at search engines and the User Experience is aimed at visitors to your website. Both share the common goal of offering users the best possible experience.

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SEO Is Reality

Google knows the total number of people who visit you every day at your location or business, it knows how many people call you and at the same time, it knows very well who your competitors are.

This is how it can show the most relevant results for users. SEO is not just about links or keywords: it goes far beyond the 4 aforementioned basic techniques to drive organic traffic to your website.


Before proceeding with an SEO activity, it is important to understand the process of an effective communication campaign. As a freelance marketing group specializing in the development of social, sustainable, ethical and innovative international brands, we want to build a positive human relationship with those who decide to use our services and rely on us.


The experts at Move the Elephant will analyze your website and send you a detailed plan to ensure that your website or page clearly communicates the keywords to search engines. Our goal is to increase the number of visitors and convert them into sales and leads for your business.


We analyze the market to find the most appropriate keywords for your business in order to optimize your portal by following the criteria of density. The density indicates the frequency in which a search term appears in a text related to the total number of words contained.


Optimization refers to the strategies that can be adopted directly inside or outside the website, in order to create a growth impact within the search results. These techniques constantly change, and they must be known and analyzed every single day.


We routinely analyze our research the data. We verify our results with our clients by sending them detailed reports. We optimize the results to ensure the success in the best and shortest time possible.

Why SEO is Important for Businesses

Ranking Importance

Research indicates that about 85% of all websites are found by users through search engines.

Major Search Engines

96% of Internet users start his/her search on the web through the main search engines (Google, Bing, Yahoo, AOL).

Effective strategy

An SEO strategy allows you to use keywords your potential customers search.

372 billion Search Results

In January 2018, over 18.9 billion searches were made, with 372 billion results shown.

Bring Visitors

SEO and User Experience will help visitors navigate your website: it will lead to an increase in conversions.

Consumer Perception

Consumers perceive a website positioned in the first positions as the most reliable source.

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