The Importance of Corporate Video Production

Many companies have started to realize how video production plays a significant role in the corporate world. For example, the production of corporate videos in Italy is an essential part of communicating with customers, training employees, improving social media pages such as Facebook (which now allows you to insert a video instead of the cover image). Corporate videos are useful for advertising spots and for launching new products or services and updates of the same.

You should consider the idea of creating high-performance videos because the success of your business will also depend on this factor.

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Creating Incredible Company Videos

Statistics show that while consumers remember 10% of what they hear and 20% of what they see, yet they remember about 50% of what they hear and see. That’s why we believe it’s important for every company to adopt a marketing strategy that includes creating corporate videos. We will help you in the creation of the same in such a way that they are:


Our corporate videos are extremely versatile when it comes to promoting a company or the products and services it offers.


Corporate videos will improve the image of your business by sharing relevant information about it.


Videos are shared more than text or photo messages, especially on social media channels.

Easy to share

If you want people to talk about your brand, the best way to encourage them is to produce content that can be shared on every platform, from Twitter to WhatsApp. Videos are the most beautiful and easy-to-share media files that create a greater level of engagement than photos.

Online videos currently are accounted for 50% of all mobile traffic, and 92% of users watching clips share the same with other people. YouTube receives over 1 billion unique users every month. Instagram has just introduced the option to share videos through channels like YouTube. Videos are a great tool for improving company branding.

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video corporate aziendali marketing

Suitable for a purpose

We create videos based on your needs. Do you need a video to acquire new customers, a video aimed at hiring new employees, a video to sell or promote new products or services, or a video to increase brand awareness towards a targeted audience?

We will help you create your corporate video so as to better develop a business strategy. We will customize your video to adapt it to your defined audience so as to communicate directly with it.

We can help you create the following videos:

  • Training, educational and safety videos for employees;
  • Presentations for investors;
  • New demonstrations of products or services;
  • Videos of customer testimonials;
  • Event summaries;
  • Live webcast;
  • Company executives interviews;
  • Company presentation to potential customers;
  • Advertising spots;
  • Music video.


Before proceeding with the preparation of corporate videos, it is important to understand the process of an effective communication campaign. As a freelance marketing group specializing in the development of social, sustainable, ethical and innovative international brands, we want to build a positive human relationship with those who decide to use our services and rely on us.


We will work with you to better understand which are your needs regarding the creation of a corporate video.


Once the strategy is studied together with the client, we will develop a strategic plan that includes the phases of development of the corporate video.


We rely on our video makers for the production of quality clips and in line with the customer needs.


Along with the client, we take a look at the video and evaluate any subsequent communication strategies.

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